PARRANO
We have helped this international brand with the multichannel market penetration
When the largest dairy company in the Netherlands set out to expand its presence in Finland, they sought a marketing partner who truly understood the local landscape. Their search led them to OFRD Oy, who collaborates closely with Graafinenilme.fi.
Together, we delved deep into the nuances of the Finnish market to launch a comprehensive, multichannel marketing strategy. Our collaboration spanned from vibrant in-store promotions to dynamic social media campaigns and inventive influencer partnerships. As a result, Parrano cheese has not only entered but thrived in Finland's largest retail chains, with sales numbers seeing a steady upswing.
We are excited to continue this fruitful partnership, bringing inspiration to Finnish home kitchens with every slice of Parrano cheese!
Go To Market & Multichannel marketing
The key for the successful go to market is in local understanding, fruitful strategy and right selection of channels
Together with our close partner OFRD Oy, we have helped Parrano in multiple ways such as:
- Marketing strategy
- Localization
- Digital marketing
- Social Media content & Community management
- Events & Promotions
- Raffles
- Retailer campaigns
- Etc!
The goal is to build a permanent foothold in the Finnish cheese market with this delicious cheese.
